Y-3

THE "Y" STANDS FOR YOHJI YAMAMOTO, THE Y-3 REPRESENTS ADIDAS' THREE SIGNATURE STRIPES AND THE " - " SIGNIFIES THE LINK BETWEEN THE TWO. THE CURRENT SPRING/SUMMER 2008 COLLECTION IS INSPIRED BY JAPAN'S ANCIENT HISTORY, THE SAMURAI AND JAPANESE NINJAS. WITH AN EMPHASIS ON FORM AND MOVEMENT. YOHJI YAMAMOTO'S SIGNATURE DESIGN AESTHETIC IS COMBINED WITH AUTHENTIC JAPANESE TAILORING TO PROVIDE A UNIQUE CONTRADICTION WITHIN ONE LOOK. WHILE THIS UTILITARIAN INSPIRATION IS EVIDENT THROUGHOUT THE RANGE, IT POSSESSES A TECHNICAL FEEL ON UNEXPECTED SILHOUETTES TO PROVIDE CONTEMPORARY SPORTSWEAR FOR THE MODERN Y-3 CONSUMERS. OCTOBER 2002 SAW THE BIRTH OF THE MOST INFLUENTIAL COOPERATIOAN IN SOPRT AND FASHION TO DATE WITH THE LAUNCH OF THE SPRING/SUMMER 2003 Y-3 MEN'S AND WOMEN'S COLLECTION. THE COLLABORATION BETWEEN RENOWNED JAPANESE FASHION DESIGNER YOHJI YAMAMOTO AND THE AUTHENTIC SPORTS BRAND ADIDAS HAS REVOLUTIONIZED THE INDUSTRY. CREATING ANEW CATEGORY IN FASHION. ADIDAS REPRESENT SPORT. YOHJI YAMAMOTO REPRESENT DESIGN. BOTH SYMBOLIZE TRUE CRAFTSMANSHIP. AND TOGETHER THEY HAVE DEVELOPED THE FUTURE IN SPORTSWEAR. SINCE SEPTEMBER 2004, GLOBAL RETAIL SUCCESS AND GROWING DEMAND FROM CONSUMER HAS LED Y-3 TO OPEN ITS OWN MONOBRAND STORES IN TOKYO, YOHJI YAMAMOTO'S CITY OF RESIDENCE, THE FIRST Y-3 FLAGSHIP STORE IS LOCATED CLOSE TO HIS OWN SIGNATURE STORE. ADDITIONAL STORES OPENED DURING 2007 IN BEIJING, MANCHESTER, PARIS AND MIAMI. THE FIRST Y-3 FLAGSHIP STORE IN NEW YORK OPENED IN FENBUARY OF THIS YEAR,WITH AN ADDITIONAL LOCATION IN SOHO TO FOLLOW IN THE NEXT FEW MONTHS, ADDITIONAL STORES IN BERLIN AND OTHER MAJOR CITIES ACROSS THE USA, ASIA AND EUROPE ARE EXPECTED TO OPEN IN 2008 AS WELL. IN OCTOBER, Y-3 CELEBRATED ITS FIVE YEAR ANNIVERSARY. THE ONGOING SUCCESS OF THE BRAND CAN BE CREDITED TO THE PERFECT BLEND OF ADIDAS' EXPERTISE AND INNOVATION IN SPORT FUNCTIONALITY AND YOHJI YAMAMOTO'S SIGNATURE SENSE OF STYLE.