YVES LAROCK "Rise Up"

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As part of the 2009 opening season, we will astound the trendy clubs of Yerevan by introducing internationally recognized DJ/Producer Yves LaRock of Switzerland. He will be the most renowned DJ/Producer to ever come to Armenia. His mega hit “Rise Up” has ranked number one in the dance charts of over 20 countries in Europe and the Middle East. LaRock’s music and the accompanying laser show will amplify and electrify the club’s ambiance. Moreover, exhilarating performances such as fire and juggler acts by professional performers, and Go-Go Dancers will mesmerize the audience. Yves Larock is a frenzied self-taught producer and international DJ who has developed a highly distinctive and personal style in the last two years, with “Zookey” in 2005, “Rise up” in 2007 and the release of his new single “By your side” in 2008. Zookey, a single which sold over 150,000 copies, mainly in France, was the most frequently played track in clubs in 2005. Signed under the Africanism and Defected labels, it had the great merit of making Yves Larock’s name widely known. But Rise Up provided the real opportunity for Yves to assert his position on the DJ/producer or rather producer/DJ scene, as he prefers to define himself. Rise up, signed by Universal and Ministry of Sound among others, proved a global hit with the voice of his singer Jaba. Ranked number 1 in the dance charts of over twenty countries, it was the 2007 summer hits in all the leading beaches and clubs and immediately marked out as a potential hit when Kiss Radio (UK) played it even though no release date had yet been announced. The same scenario is repeated every time: telephone calls and text messages flood in to the radio station which has no other option than to include the hit on its play list.