Fashion Week

The first New York Fashion, then called Press Week, was the world's first organized fashion week. Held in 1943, the event was designed to attract attention away from French fashion during World War ll, when fashion industry insiders were unable to travel to Paris to see French fashion shows. F/publicist Eleanor Lamber organized an event she called "Press Week" to showcase American designers for fashion journalists, who had previously neglected their innovations. Press Week was a success & fashion magazines like Voque, which were normally filled with French designs, increasingly featured American fashion.