Ukrainian Marketing Group ( UMG International)

Ukrainian Marketing Group - International (UMG®) is an international research company. It is one of the leaders in the marketing research sphere in Ukraine according to UAM in 2007 – 2010. It carries out projects in Ukraine and countries of CIS. The head office of the UMG® Company is located in Kiev and counts more than 80 specialists. The personal net of interviewers throughout all regions of Ukraine is more that 1700 people. UMG International posses personal input data center, premises for conducting Focus Groups in the center of Kiev, and CATI center for 80 stations. UMG-International conducts marketing researches in different economic fields and goods categories. Membership in public organizations: ESOMAR, AMA, UAM, ACC Main directions of marketing research: • Study of Brands strategy in dynamics • Evaluation of creative ideas of a product, pack, communication and positioning • Estimation of advertising campaign effectiveness • Study of consumers’ values and nee