JOHN RICHMOND

John Richmond was born in Manchester and later moved to London, where he completed his studies at Kingston University in 1982. He immediately created a collection under his own name, and soon emerged as a leading exponent of the British avant-garde. The current collections are organised in two lines: the first line “John Richmond”, and the diffusion line “RICHMOND” containing both a prêt a porter and denim range. In 1995, John contacted Italian entrepreneur Saverio Moschillo with the possibility of expansion abroad. That year they solidified their firm friendship and began a professional partnership. Through Saverio Moschillo John was able to produce his collections at Falber Confezioni based in Forli, and use Moschillo’s global distribution network with showrooms across the world. The high quality of Falber’s production, the strength of the Moschillo showroom and staff, and above all the mutual respect and trust between the two partners are the key to the brand’s success. THE PHILOSOPHY John Richmond is a celebration of the energy, creativity and unpredictability of youth and street culture. Each line is heavily influenced by musical movements, blended with “street chic”, John’s own irreverent style and luxurious precision. These fundamental elements of the philosophy have led to the iconic slogans “Destroy, Disorientate, Disorder”, “Diamond Dog” and “Eat Cake”. John’s close ties with the music industry have led him to dress stars such as Madonna, Mick Jagger and Annie Lennox. PRESENT AND FUTURE The range of product categories is continuously expanding: in addition to eyewear, underwear and beachwear, the junior line and the footwear, there are now plans for the launch of a John Richmond fragrance and a licensing agreement for watches and jewellery.Other projects include the expansion of RICHMOND stores dedicated to the men’s and women’s X and Denim lines, showcasing the younger diffusion ranges to the global market. This project will entail the opening of a hundred stores in the world’s main markets by 2011. Akkurate Limited is 259a Pavilion Road, London, SW1X 0BP - P.I. GB788053886